“Selling the Sixties”: Back on Madison Avenue, but only briefly


First published: 10/12/2012

“Mad Men” is a nice show and all, but I’ve been wanting to learn about 1960s advertising without womanizing, boozing and blackfacing interrupting my experience. This past week at Yale, I was in luck. Posters across campus featuring dapper fellows in black suits and cheeky women in yellow dresses invited me to attend a screening of Tim Kirby’s documentary “Selling the Sixties: How Madison Avenue Dreamed the Decade,” with a Q&A featuring producer and Yale 2012 Poynter Fellow Adam Harrison Levy tacked on for good measure. As I walked to the event, I was hoping to soon be in a room full of people in retro clothing chatting over martinis and smoking their lungs black. My fellow attendees’ decidedly contemporary tennis shoes and jeans brought me back to reality — and 2012. No matter. Though “Selling the Sixties” is too short to fully accomplish its creator’s goals…

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